Editing Entertainment: Length Constraints, Consumption Experiences and Motion Pictures

We examine when product length constraints diminish the quality of entertainment experiences. When filmmakers lack enough good scenes to reach a 90-minute minimum requirement, for example, they will keep bad scenes to reach the constraint. Consistent with this conjecture, we find that poorly-rated Hollywood movies are about 90 minutes long.



Citation:

Peter McGraw, Anika Stuppy, and Justin Pomerance (2018) ,"Editing Entertainment: Length Constraints, Consumption Experiences and Motion Pictures", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 191-192.

Authors

Peter McGraw, University of Colorado at Boulder, USA
Anika Stuppy, Erasmus University, The Netherlands
Justin Pomerance, University of Colorado at Boulder, USA



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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