Don’T Give Me Breaks: Partitioning Hedonic Experiences Influence Adaptation

Four experiments demonstrate that people adapt more to hedonic experiences (e.g., pleasing images, tasty food) when the experience is more partitioned (versus less partitioned). This effect is driven by a feeling of repetitiveness resulting from identical, even partitions. Reducing the feeling of repetitiveness mitigates the effect of partitioning on adaptation.


Cammy Crolic, Yang Yang, and Yangjie Gu (2018) ,"Don’T Give Me Breaks: Partitioning Hedonic Experiences Influence Adaptation", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 189-190.


Cammy Crolic, University of Oxford, UK
Yang Yang, University of Florida, USA
Yangjie Gu, HEC Paris, France


E - European Advances in Consumer Research Volume 11 | 2018

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