Did Not Expect It From You! the Effect of Source Typicality on Perceived Message Originality
What makes a message appear original? We suggest that the same message may appear more original when its source is a-typical rather than typical. For example, a pro gun-rights message appears more original when advocated by a Democrat than by a Republican. Perceived originality, consecutively, affects persuasion and WOM intentions.
Edith Shalev and Kim Laronne (2018) ,"Did Not Expect It From You! the Effect of Source Typicality on Perceived Message Originality", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 187-188.
Edith Shalev, Technion, Israel Institute of Technology, Israel
Kim Laronne, Technion, Israel Institute of technology, Israel
E - European Advances in Consumer Research Volume 11 | 2018
A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions
Karthik Selvanayagam, Indian Institute of Technology, Madras
Varisha Rehman, Indian Institute of Technology, Madras
Feeling Bad by Wanting More or Wanting More by Feeling Bad: The Materialism - Well-Being Cycle
Esther Doriette Tamara Jaspers, Massey University
Rik Pieters, Tilburg University, The Netherlands
Assemblages of Denim: Transforming from Mundane to Remarkable Consumption Object
Eminegül Karababa, Middle East Technical University
Mahmut Sami Islek, Eskisehir Osmangazi University
Ufuk Ay, KTO Karatay University