Forming Judgments Based on Spouse’S Attractiveness

This research investigates the effect of spouse attractiveness on the perceived morality of a focal person and the credibility of their firm. Five studies demonstrate that a man with an unattractive wife is perceived to be more moral because the couple shares a stronger and more communal relationship.



Citation:

Nivriti Chowdhry and Ajay Kalra (2018) ,"Forming Judgments Based on Spouse’S Attractiveness", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 183-184.

Authors

Nivriti Chowdhry, Rice University, USA
Ajay Kalra, Rice University, USA



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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