Forming Judgments Based on Spouse’S Attractiveness
This research investigates the effect of spouse attractiveness on the perceived morality of a focal person and the credibility of their firm. Five studies demonstrate that a man with an unattractive wife is perceived to be more moral because the couple shares a stronger and more communal relationship.
Nivriti Chowdhry and Ajay Kalra (2018) ,"Forming Judgments Based on Spouse’S Attractiveness", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 183-184.
Nivriti Chowdhry, Rice University, USA
Ajay Kalra, Rice University, USA
E - European Advances in Consumer Research Volume 11 | 2018
A Model of Consumer Self-Regulation Failure
Keith Wilcox, Columbia University, USA
C4. The role of attachment to a human brand in improving eating habits
Amélie Guèvremont, École des Sciences de la Gestion, UQAM
Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment
Chen Wang, Drexel University, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China
Jennifer Argo, University of Alberta, Canada