Expertise Inferences From Variety Seeking

I propose consumers rely on others’ variety-seeking to infer others’ level of expertise. Empirical findings suggest consumers think more favorably of high-variety- compared to low-variety choosers. Consequently, they infer high-variety choosers are more likely to be product-category experts, are more willing to take their advice, compared to low-variety choosers.



Citation:

Liat Hadar and Herzliya (2018) ,"Expertise Inferences From Variety Seeking", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 182-182.

Authors

Liat Hadar, Interdisciplinary Center
Herzliya, Arison School of Business, Israel



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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