Expertise Inferences From Variety Seeking
I propose consumers rely on others’ variety-seeking to infer others’ level of expertise. Empirical findings suggest consumers think more favorably of high-variety- compared to low-variety choosers. Consequently, they infer high-variety choosers are more likely to be product-category experts, are more willing to take their advice, compared to low-variety choosers.
Citation:
Liat Hadar and Herzliya (2018) ,"Expertise Inferences From Variety Seeking", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 182-182.
Authors
Liat Hadar, Interdisciplinary Center
Herzliya, Arison School of Business, Israel
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
B1. Dynamic Pricing in Stationary Retailing - The Role of Consumer's Trust
Maximilian Clemens Pohst, Heinrich-Heine-University
Caspar Krampe, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University
Featured
Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case
N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
Featured
Product Complexity as a Barrier to Consumer Financial Decision-Making
Timothy Dunn, University of Colorado, USA
Philip M. Fernbach, University of Colorado, USA
Ji Hoon Jhang, Oklahoma State University, USA
John Lynch, University of Colorado, USA