Perfectionism and Risk Perception in the Market Place: How Perfectionism Affect Consumers’ Risk Perceptions and Choice?
We predict that consumers’ healthy conquest for perfectionism may counteract with their risk perceptions. We find that women with high standards and high self-worth are more likely to undergo a cosmetic procedure (a potentially risky decision) as they constantly strive for excellence and feel confident that their desires will materialize.
Gizem Ceylan, Debbie MacInnis, and Ceren Kolsarici (2018) ,"Perfectionism and Risk Perception in the Market Place: How Perfectionism Affect Consumers’ Risk Perceptions and Choice?", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 180-181.
Gizem Ceylan, University of Southern California, USA
Debbie MacInnis, University of Southern California, USA
Ceren Kolsarici, Queens University, Canada
E - European Advances in Consumer Research Volume 11 | 2018
K3. Goal or Knowledge? Exploring the Nature of Culture and its Consequential Effect
Xiaohua Zhao, Tsinghua University
Fang Wan, University of Manitoba, Canada
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University
C9. Filling the Expectations: How Packaging Sustainability Influences Consumers' Inference of Product Attributes
Olga Lavrusheva, Aalto University, Finland
Alexei Gloukhovtsev, Aalto University, Finland
Kristina Wittkowski, Aalto University, Finland
Tomas Falk, Aalto University, Finland
Pekka Mattila, Aalto University, Finland
K6. Persuading the Moral Consumer: Matching Messages to Attitude Basis
Aviva Philipp-Muller, Ohio State University, USA
Andrew Luttrell, Ball State University
Richard Petty, Ohio State University, USA