Desire-Tinted Primes: When Desire Facilitates and When It Inhibits Priming Effects

We investigate the influence of desire (specifically desire experience vs. desire fulfillment) on the susceptibility to priming procedures (both desire-relevant and desire-irrelevant). We demonstrate how desire instigates desire-centered processing of primes, either inhibiting or facilitating their subtle influence on consumer decision making.



Citation:

Sebastian Sadowski, Bob Fennis, and Koert van Ittersum (2018) ,"Desire-Tinted Primes: When Desire Facilitates and When It Inhibits Priming Effects", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 178-179.

Authors

Sebastian Sadowski, Maastricht University, The Netherlands
Bob Fennis, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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