The Effects of Death-Related Media Information on Value Orientation and Consumer Scope Sensitivity

This research demonstrates that exposure to death-related information in media shifts consumers’ focus from extrinsic to intrinsic values, resulting in less attention and consequently lower sensitivity to the magnitude of products and services. These effects are different from those of mortality salience.



Citation:

Zhongqiang (Tak) Huang, Xun (Irene) Huang, and Yuwei Jiang (2018) ,"The Effects of Death-Related Media Information on Value Orientation and Consumer Scope Sensitivity", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 176-177.

Authors

Zhongqiang (Tak) Huang, University of Hong Kong, Hong Kong
Xun (Irene) Huang, Nanyang Technological University, Singapore
Yuwei Jiang, Hong Kong Polytechnic University, Hong Kong



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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