The Role of Institutional Logics in Market Vanishing and Revival: the Case of a Threatened Heritage Product “The Sefsari”

We investigate in this research how multiple competing institutional logics may interact to accelerate the vanishing or the revival of a market in case of a threatened heritage product “the Tunisian Sefsari”. Data were generated through in depth interviews with main actors in the market and participant observation.



Citation:

Souad Djelassi, Fatima Regani, and Meriam Belkhir (2018) ,"The Role of Institutional Logics in Market Vanishing and Revival: the Case of a Threatened Heritage Product “The Sefsari”", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 171-173.

Authors

Souad Djelassi, University of Lille 2 & LSMRC Lab, France
Fatima Regani, University of Lille 2 & LSMRC Lab, France
Meriam Belkhir, University of Sfax, Tunisia



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement

Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
Tania Modesto Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP)

Read More

Featured

B3. The Effect of Temporal Distance on Online Reviews’ Recommendation Power: The Role of Spontaneous Retrieval and Perceived Trust

Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University

Read More

Featured

L14. Christmas Decorations in September – What Happened to Halloween? The Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions

Chaumanix Dutton, University of Southern California, USA
Kristin Diehl, University of Southern California, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.