The Role of Institutional Logics in Market Vanishing and Revival: the Case of a Threatened Heritage Product “The Sefsari”
We investigate in this research how multiple competing institutional logics may interact to accelerate the vanishing or the revival of a market in case of a threatened heritage product “the Tunisian Sefsari”. Data were generated through in depth interviews with main actors in the market and participant observation.
Citation:
Souad Djelassi, Fatima Regani, and Meriam Belkhir (2018) ,"The Role of Institutional Logics in Market Vanishing and Revival: the Case of a Threatened Heritage Product “The Sefsari”", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 171-173.
Authors
Souad Djelassi, University of Lille 2 & LSMRC Lab, France
Fatima Regani, University of Lille 2 & LSMRC Lab, France
Meriam Belkhir, University of Sfax, Tunisia
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement
Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
Tania Modesto Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP)
Featured
B3. The Effect of Temporal Distance on Online Reviews’ Recommendation Power: The Role of Spontaneous Retrieval and Perceived Trust
Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University
Featured
L14. Christmas Decorations in September – What Happened to Halloween? The Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions
Chaumanix Dutton, University of Southern California, USA
Kristin Diehl, University of Southern California, USA