The Role of Institutional Logics in Market Vanishing and Revival: the Case of a Threatened Heritage Product “The Sefsari”

We investigate in this research how multiple competing institutional logics may interact to accelerate the vanishing or the revival of a market in case of a threatened heritage product “the Tunisian Sefsari”. Data were generated through in depth interviews with main actors in the market and participant observation.



Citation:

Souad Djelassi, Fatima Regani, and Meriam Belkhir (2018) ,"The Role of Institutional Logics in Market Vanishing and Revival: the Case of a Threatened Heritage Product “The Sefsari”", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 171-173.

Authors

Souad Djelassi, University of Lille 2 & LSMRC Lab, France
Fatima Regani, University of Lille 2 & LSMRC Lab, France
Meriam Belkhir, University of Sfax, Tunisia



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

B8. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study

Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University

Read More

Featured

G9. The Voice From Afar: How Reverberation Affects Consumer Cognition

Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg

Read More

Featured

Gossip: How The Relationship With the Source Shapes the Retransmission of Personal Content

Gaia Giambastiani, Bocconi University, Italy
Andrea Ordanini, Bocconi University, Italy
Joseph Nunes, University of Southern California, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.