The Role of Institutional Logics in Market Vanishing and Revival: the Case of a Threatened Heritage Product “The Sefsari”
We investigate in this research how multiple competing institutional logics may interact to accelerate the vanishing or the revival of a market in case of a threatened heritage product “the Tunisian Sefsari”. Data were generated through in depth interviews with main actors in the market and participant observation.
Citation:
Souad Djelassi, Fatima Regani, and Meriam Belkhir (2018) ,"The Role of Institutional Logics in Market Vanishing and Revival: the Case of a Threatened Heritage Product “The Sefsari”", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 171-173.
Authors
Souad Djelassi, University of Lille 2 & LSMRC Lab, France
Fatima Regani, University of Lille 2 & LSMRC Lab, France
Meriam Belkhir, University of Sfax, Tunisia
Volume
E - European Advances in Consumer Research Volume 11 | 2018
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