Perceiving Opportunities to Divide: How Expanded Vs. Contracted Units Influence Goal Pursuit Organization

How individuals decide to pursue their goals (i.e. goal structure) has important implications for goal completion. For quantitative goals, we show that the choice for a particular goal structure is determined by the scale in which a goal is specified because scale influences the perceived opportunity to divide.



Citation:

Christophe Lembregts and Jorge Pena-Marin (2018) ,"Perceiving Opportunities to Divide: How Expanded Vs. Contracted Units Influence Goal Pursuit Organization", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 160-161.

Authors

Christophe Lembregts, Rotterdam School of Management, Erasmus University, The Netherlands
Jorge Pena-Marin, University of Cincinnati, USA



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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