Perceiving Opportunities to Divide: How Expanded Vs. Contracted Units Influence Goal Pursuit Organization
How individuals decide to pursue their goals (i.e. goal structure) has important implications for goal completion. For quantitative goals, we show that the choice for a particular goal structure is determined by the scale in which a goal is specified because scale influences the perceived opportunity to divide.
Citation:
Christophe Lembregts and Jorge Pena-Marin (2018) ,"Perceiving Opportunities to Divide: How Expanded Vs. Contracted Units Influence Goal Pursuit Organization", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 160-161.
Authors
Christophe Lembregts, Rotterdam School of Management, Erasmus University, The Netherlands
Jorge Pena-Marin, University of Cincinnati, USA
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions
Amit Surendra Singh, Ohio State University, USA
H. Rao Unnava, University of California, Davis
Featured
A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement
Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
Tania Modesto Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP)
Featured
Is Warm Always Trusting? The Effect of Seasonality on Trustworthiness
Gretchen Wilroy, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA
Simon Blanchard, Georgetown University, USA