Odd Numbers Are Dynamic: How Numerical Parity Influences Consumer Judgment



Citation:

Han Gong and Yunhui Huang (2018) ,"Odd Numbers Are Dynamic: How Numerical Parity Influences Consumer Judgment", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 158-159.

Authors

Han Gong, Nanjing University, China
Yunhui Huang, Nanjing University, China



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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