Odd Numbers Are Dynamic: How Numerical Parity Influences Consumer Judgment
Citation:
Han Gong and Yunhui Huang (2018) ,"Odd Numbers Are Dynamic: How Numerical Parity Influences Consumer Judgment", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 158-159.
Authors
Han Gong, Nanjing University, China
Yunhui Huang, Nanjing University, China
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Assemblages of Denim: Transforming from Mundane to Remarkable Consumption Object
Eminegül Karababa, Middle East Technical University
Mahmut Sami Islek, Eskisehir Osmangazi University
Ufuk Ay, KTO Karatay University
Featured
Examining the Link between Predicted Identity Change and Future Well-Being
Joseph Reiff, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Jordi Quoidbach, ESADE Business School, Spain
Featured
Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France