Consumer Reactions to the Scope of a Data Breach Incident: How Affect Moderates Scope Effects on Intentions to Leave the Focal Firm

A laboratory study shows that as consumers become more fearful/angry/anxious following the news of a data breach, they create a prototypical mental image (how the incident affects them personally), and the latter makes their intentions to leave the focal company less sensitive to the breach’s scope (number of people affected).



Citation:

Subimal Chatterjee, Sumantra Sarkar, and Cihan Uzmanoglu (2018) ,"Consumer Reactions to the Scope of a Data Breach Incident: How Affect Moderates Scope Effects on Intentions to Leave the Focal Firm", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 156-157.

Authors

Subimal Chatterjee, Binghamton University, State University of New York, USA
Sumantra Sarkar, Binghamton University, State University of New York, USA
Cihan Uzmanoglu, Binghamton University, State University of New York, USA



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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