Emojional Communication in Digitally Mediated Relationships

Limitations of mediated communication are slowly eroding as emojis are used to express meaning. This research applies emotion as social information (EASI) theory to demonstrate how emojis aid in relationship development within digital marketing communications by identifying the types of meaning emojis convey and the conditions that enable the effect.


Leah Smith and Randall Rose (2018) ,"Emojional Communication in Digitally Mediated Relationships ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 152-153.


Leah Smith, University of Tennessee, USA
Randall Rose, University of Tennessee, USA


E - European Advances in Consumer Research Volume 11 | 2018

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