Are Busy Consumers More Satisfied Consumers? It Depends! the Effect of Perceived Busyness on Satisfaction

This research examines when and how perceived busyness influences satisfaction. We demonstrate that when the product performance is low [high], high (vs. low) perceived busyness leads consumer to perceive that they used their time less [more] efficiently in obtaining or consuming the product, which reduces [increases] satisfaction with the product.



Citation:

In-Hye Kang, Yuechen Wu, and Rosellina Ferraro (2018) ,"Are Busy Consumers More Satisfied Consumers? It Depends! the Effect of Perceived Busyness on Satisfaction", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 148-149.

Authors

In-Hye Kang, University of Maryland, USA
Yuechen Wu, University of Maryland, USA
Rosellina Ferraro, University of Maryland, USA



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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