Planning to Do Or Not to Do: the Efficacy of Implementation Intentions on Healthy and Unhealthy Eating Behaviors

The methodological and intervention variables explain a high percentage of the variance of the effect size of II intervention for healthy eating behaviours. This will help policy makers and researchers to design more efficient interventions. In unhealthy behaviors II formulation is a key issue in designing efficient implementation intentions interventions.



Citation:

Irene Vilà, Isabel Carrero, and Raquel Redondo (2018) ,"Planning to Do Or Not to Do: the Efficacy of Implementation Intentions on Healthy and Unhealthy Eating Behaviors", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 140-141.

Authors

Irene Vilà, EAE Business School, Spain
Isabel Carrero, Universidad Pontificia Comillas (ICADE), Spain
Raquel Redondo, Universidad Pontificia Comillas (ICADE), Spain



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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