Health Care Decisions in a Relationship: an Attachment Theory Approach

In this paper, we consider consumers’ judgments and decisions regarding health insurance for their relationship partners through the lens of attachment theory. Specifically, we examine how people’s attachment styles affect their perception of health-risk for their partners and their desire to buy health insurance to prevent against the risks.


Chiraag Mittal, Ramona Paetzold, and W. Steven Rholes (2018) ,"Health Care Decisions in a Relationship: an Attachment Theory Approach", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 138-139.


Chiraag Mittal, Texas A&M University, USA
Ramona Paetzold, Texas A&M University, USA
W. Steven Rholes, Texas A&M University, USA


E - European Advances in Consumer Research Volume 11 | 2018

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