Defensive Arousal Neglect: Why Consumers Fail to Regret Unhealthy Consumption

Although the negative effects of habitual consumption of unhealthy items (e.g., sugary snacks, smoking) are well-established, consumers fail to regret their behavior and continue consuming such products. We borrow from the appraisal theory of emotion to delineate appraisal processes of regret and explain why consumers fail to regret.



Citation:

Joowon Park, HaeEun Chun, and Manoj Thomas (2018) ,"Defensive Arousal Neglect: Why Consumers Fail to Regret Unhealthy Consumption", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 136-137.

Authors

Joowon Park, City University of Hong Kong, Hong Kong
HaeEun Chun, Cornell University, USA
Manoj Thomas, Cornell University, USA



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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