The Effect of Social Exclusion Intensity and Consumers’ Overconfidence on Social-Oriented and Self-Oriented Behaviors

We showed that calibrated (those with an accurate evaluation of social exclusion) slightly excluded consumers show social-oriented (e.g., ethical and luxury product preferences) and self-oriented (e.g., unhealthy food preferences) behavior. However, overconfident consumers, overestimating social exclusion and having an excessive faith in their evaluation, do not engage in such behavior.



Citation:

Saeedeh Rezaee Vessal and Kamran Razmdoost (2018) ,"The Effect of Social Exclusion Intensity and Consumers’ Overconfidence on Social-Oriented and Self-Oriented Behaviors", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 132-133.

Authors

Saeedeh Rezaee Vessal, Paris School of Business, France
Kamran Razmdoost, ESCP Europe Campus London, UK



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

A11. When Political Neutrality Backfires

Ike Silver, University of Pennsylvania, USA
Alex Shaw, University of Chicago, USA
Rob Kurzban, University of Pennsylvania, USA

Read More

Featured

B3. The Effect of Temporal Distance on Online Reviews’ Recommendation Power: The Role of Spontaneous Retrieval and Perceived Trust

Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University

Read More

Featured

The Anchoring Effects of Temperature Cues on Price Valuations

Michael Barbera, Barbera Solutions
Gavin Northey, University of Auckland, New Zealand
Felix Septianto, University of Auckland, New Zealand
Vicki Andonopoulos, University of New South Wales
Catherine Frethey-Bentham, University of Auckland, New Zealand

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.