The Effect of Social Exclusion Intensity and Consumers’ Overconfidence on Social-Oriented and Self-Oriented Behaviors

We showed that calibrated (those with an accurate evaluation of social exclusion) slightly excluded consumers show social-oriented (e.g., ethical and luxury product preferences) and self-oriented (e.g., unhealthy food preferences) behavior. However, overconfident consumers, overestimating social exclusion and having an excessive faith in their evaluation, do not engage in such behavior.



Citation:

Saeedeh Rezaee Vessal and Kamran Razmdoost (2018) ,"The Effect of Social Exclusion Intensity and Consumers’ Overconfidence on Social-Oriented and Self-Oriented Behaviors", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 132-133.

Authors

Saeedeh Rezaee Vessal, Paris School of Business, France
Kamran Razmdoost, ESCP Europe Campus London, UK



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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