The Effect of Social Exclusion Intensity and Consumers’ Overconfidence on Social-Oriented and Self-Oriented Behaviors
We showed that calibrated (those with an accurate evaluation of social exclusion) slightly excluded consumers show social-oriented (e.g., ethical and luxury product preferences) and self-oriented (e.g., unhealthy food preferences) behavior. However, overconfident consumers, overestimating social exclusion and having an excessive faith in their evaluation, do not engage in such behavior.
Citation:
Saeedeh Rezaee Vessal and Kamran Razmdoost (2018) ,"The Effect of Social Exclusion Intensity and Consumers’ Overconfidence on Social-Oriented and Self-Oriented Behaviors", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 132-133.
Authors
Saeedeh Rezaee Vessal, Paris School of Business, France
Kamran Razmdoost, ESCP Europe Campus London, UK
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
How Residential Mobility Influences Donations
Yajin Wang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
Xiaolin Li, University of Texas at Dallas, USA
Nicole Kim, University of Maryland, USA
Featured
Cueing Backwards: Attention Processes in Multi-Attribute Choices
Antonia Krefeld-Schwalb, Geneva School of Economics and Management
Agnes Scholz, University of Zurich
Ursa Bernadic, Geneva School of Economics and Management
Benjamin Scheibehenne, Geneva School of Economics and Management
Featured
The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation
Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University