Should Out-Group Members Communicate Factual Message in Order to Foster a Sense of Proximity?

Perceived dissimilarity is peripheral to resistance to out-group members and negatively affects the evaluations of out-group members. However, the negative effect of perceived dissimilarity on evaluations will be diminished when out-group members share a type of message (in this case factual message) that signals personality traits such as trustworthiness.



Citation:

Afra Koulaei (2018) ,"Should Out-Group Members Communicate Factual Message in Order to Foster a Sense of Proximity?", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 130-131.

Authors

Afra Koulaei, University College of Southeast Norway, Norway



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

How Matte Product Surface Enhances Perceived Durability

Taehoon Park, University of South Carolina, USA
Junghan Kim, Singapore Management University, Singapore

Read More

Featured

Cultivating Collaboration and Value Cocreation in Consumption Journeys

Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA

Read More

Featured

Thank You = Trust Me: When Gratitude Expressions Help Promote New Products

Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA
Vanessa Patrick, University of Houston, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.