Should Out-Group Members Communicate Factual Message in Order to Foster a Sense of Proximity?

Perceived dissimilarity is peripheral to resistance to out-group members and negatively affects the evaluations of out-group members. However, the negative effect of perceived dissimilarity on evaluations will be diminished when out-group members share a type of message (in this case factual message) that signals personality traits such as trustworthiness.



Citation:

Afra Koulaei (2018) ,"Should Out-Group Members Communicate Factual Message in Order to Foster a Sense of Proximity?", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 130-131.

Authors

Afra Koulaei, University College of Southeast Norway, Norway



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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