Numbers That Talk: How the Combination of Verbal and Numerical Reference Points Help Consumers With Label Comprehension and Healthful Preferences

Front-of-Pack (FOP) labels attempted to make it quicker and easier for consumers to discern the nutritional quality of food, with limited success. We examine the mechanism of a hybrid FOP label that uses an evaluative cue to reinforce the objective format, and the effect it has on consumers’ perceived healthfulness.



Citation:

Monique Breaz, Steffen Jahn, and Yasemin Boztug (2018) ,"Numbers That Talk: How the Combination of Verbal and Numerical Reference Points Help Consumers With Label Comprehension and Healthful Preferences", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 126-127.

Authors

Monique Breaz, Georg-August-Universität, Göttingen, Germany
Steffen Jahn, Georg-August-Universität, Göttingen, Germany
Yasemin Boztug, Georg-August-Universität, Göttingen, Germany



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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