Numbers That Talk: How the Combination of Verbal and Numerical Reference Points Help Consumers With Label Comprehension and Healthful Preferences
Front-of-Pack (FOP) labels attempted to make it quicker and easier for consumers to discern the nutritional quality of food, with limited success. We examine the mechanism of a hybrid FOP label that uses an evaluative cue to reinforce the objective format, and the effect it has on consumers’ perceived healthfulness.
Monique Breaz, Steffen Jahn, and Yasemin Boztug (2018) ,"Numbers That Talk: How the Combination of Verbal and Numerical Reference Points Help Consumers With Label Comprehension and Healthful Preferences", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 126-127.
Monique Breaz, Georg-August-Universität, Göttingen, Germany
Steffen Jahn, Georg-August-Universität, Göttingen, Germany
Yasemin Boztug, Georg-August-Universität, Göttingen, Germany
E - European Advances in Consumer Research Volume 11 | 2018
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