Do People Rely on Information For Food Choice?: the Role of the Type of Novelty and Personality Traits
A pseudo-experiment conducted using novel dishes has revealed that the information on taste and health benefits would influence people in trying a new healthy food and this effect varies based on the type of novelty of food. It also highlights the role of food neophobia and variety-seeking behaviour of consumers.
Sujatha Manohar and Rehman Varisha (2018) ,"Do People Rely on Information For Food Choice?: the Role of the Type of Novelty and Personality Traits", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 122-123.
Sujatha Manohar, Indian Institute of Technology Madras, India
Rehman Varisha, Indian Institute of Technology Madras, India
E - European Advances in Consumer Research Volume 11 | 2018
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