Do People Rely on Information For Food Choice?: the Role of the Type of Novelty and Personality Traits

A pseudo-experiment conducted using novel dishes has revealed that the information on taste and health benefits would influence people in trying a new healthy food and this effect varies based on the type of novelty of food. It also highlights the role of food neophobia and variety-seeking behaviour of consumers.



Citation:

Sujatha Manohar and Rehman Varisha (2018) ,"Do People Rely on Information For Food Choice?: the Role of the Type of Novelty and Personality Traits", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 122-123.

Authors

Sujatha Manohar, Indian Institute of Technology Madras, India
Rehman Varisha, Indian Institute of Technology Madras, India



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

H1. How Anthropomorphized Roles Influence Consumers' Attitude Towards Innovative Products

yuanqiong He, Huazhong University of Science and Technology, China
Zhou Qi, Huazhong University of Science and Technology, China

Read More

Featured

“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions

Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA

Read More

Featured

Shared Values, Trust, and Consumers’ Deference to Experts

Samuel Johnson, University of Bath, UK
Max Rodrigues, DePaul University, USA
David Tuckett, University College London

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.