Is It Possible to Hold Opposite Beliefs At Implicit Levels? Contextualized Intuitions About (Un)Healthy Foods

Recent findings cast doubt on the universality of the unhealthy = tasty intuition. Extant findings are reconciled by proposing and investigating the possibility that two opposite intuitions can coexist; (1) an implicit belief acquired early in life and (2) an opposite highly context-dependent, subsequently acquired belief.



Citation:

Robert Mai, Olivier Trendel, Katrien Cooremans, and Mike Basil (2018) ,"Is It Possible to Hold Opposite Beliefs At Implicit Levels? Contextualized Intuitions About (Un)Healthy Foods", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 120-121.

Authors

Robert Mai, Grenoble Ecole de Management, France
Olivier Trendel, Grenoble Ecole de Management, France
Katrien Cooremans, Ghent University, Belgium
Mike Basil, University of Lethbridge, Canada



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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