Pursuing the Fairytale Wedding: the Role of Liminality & Bridal Identity

The fairytale wedding of contemporary bridal identity is built on the premise that performing a white wedding ritual will fulfil all fantasies. This sought after liminal consumer identity does not hold for Nigerian brides, as their ideal bridal identity is always out of reach due to restrictive socio-cultural forces.



Citation:

Ladipo O. Fagbola, Morven G. McEachern, and Effimia C. Raftopoulou (2018) ,"Pursuing the Fairytale Wedding: the Role of Liminality & Bridal Identity ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 118-119.

Authors

Ladipo O. Fagbola, University of Salford, UK
Morven G. McEachern, University of Huddersfield, UK
Effimia C. Raftopoulou, University of Salford, UK



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth

JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University

Read More

Featured

Causes and Consequences of the Expense Prediction Bias

Chuck Howard, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Abigail Sussman, University of Chicago, USA
Melissa Knoll, Consumer Financial Protection Bureau

Read More

Featured

“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance

Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.