Liminality and the Transition to Motherhood For Ethnic Minority Consumers: Examining the Experiences of South Asian Mothers in the Uk
This paper examines the experiences of South Asian mothers in the UK, aiming to further our understanding of ethnic minority mothers’ experiences of liminality during the transition to motherhood. The paper examines how these mothers negotiate consumption and the norms of intensive mothering differently compared to existing consumer research.
Katy Kerrane, Andrew Lindridge, and Sally Dibb (2018) ,"Liminality and the Transition to Motherhood For Ethnic Minority Consumers: Examining the Experiences of South Asian Mothers in the Uk", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 116-117.
Katy Kerrane, University of Liverpool Management School, UK
Andrew Lindridge, Newcastle University (London), UK
Sally Dibb, Coventry University, UK
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