Staging the Corpse: Managing Meaning on the Final Journey of the Body
Using the concept of staging we explore how the meaning of the body is stabilized on its journey to the grave. We follow the body through final stages from storage through to preparation, laying-out and burial/cremation. We highlight insights that ‘staging’ might bring to value creation practices in the marketplace.
Anna Balonier, Elizabeth Parsons, and Anthony Patterson (2018) ,"Staging the Corpse: Managing Meaning on the Final Journey of the Body", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 112-113.
Anna Balonier, University of Liverpool, UK
Elizabeth Parsons, University of Liverpool, UK
Anthony Patterson, University of Liverpool, UK
E - European Advances in Consumer Research Volume 11 | 2018
How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce
Begum Oz, University of Massachusetts, USA
Elizabeth Miller, University of Massachusetts, USA
Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid
Seeing Brands Through Rose-Colored Lenses: When Fear of Being Taken Advantage Of Leads to Increased Trust
Steven Shepherd, Oklahoma State University, USA
Gavan Fitzsimons, Duke University, USA