In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
Hedonic consumption has been too often stigmatized as maladaptive and this prevailing negative view does not convey a complete picture. We investigate whether hedonic consumption fuels prosociality. Results show that after engaging in free hedonic consumption consumers behave more altruistically. We posit that hedonic-induced disinhibition underlies this effect.
Daniela Cristian, Bob Fennis, and Luk Warlop (2018) ,"In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 110-111.
Daniela Cristian, BI Norwegian Business School, Norway
Bob Fennis, University of Groningen, The Netherlands
Luk Warlop, BI Norwegian Business School, Norway
E - European Advances in Consumer Research Volume 11 | 2018
Featured papersSee More
Do Altruistic Individuals "Share" More Contents on Social Media?
Travis Tae Oh, Columbia University, USA
Keith Wilcox, Columbia University, USA
Public Discourse and Cultural Valorization in the Cancer Marketplace
Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Benét DeBerry-Spence, University of Illinois at Chicago, USA
Søren TOLLESTRUP ASKEGAARD, University of Southern Denmark, Denmark
Sonya Grier, American University, USA
Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their CSR Initiatives
Dionne A Nickerson, Georgia Tech, USA
Michael Lowe, Georgia Tech, USA
Adithya Pattabhiramaiah, Georgia Tech, USA