How Does Self-Concept Clarity Influence Happiness in Experiential Settings? the Role of Strangers Versus Friends

In this research, we demonstrate that despite various positive outcomes of having clearly and confidently defined and internally consistent self-beliefs (i.e., self-concept clarity, or SCC), in experiences shared with strangers such as communal tables in caf├ęs, low SCC individuals are happier than high SCC individuals.



Citation:

Ezgi Merdin-Uygur, Gulen Sarial-Abi, Zeynep Gurhan-Canli, and Ozlem Hesapci-Karaca (2018) ,"How Does Self-Concept Clarity Influence Happiness in Experiential Settings? the Role of Strangers Versus Friends", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 106-107.

Authors

Ezgi Merdin-Uygur, Kadir Has University, Turkey
Gulen Sarial-Abi, Bocconi University, Italy
Zeynep Gurhan-Canli, Koc University, Turkey
Ozlem Hesapci-Karaca, Bogazici University, Turkey



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France

Read More

Featured

That's Just Plain Creepy: Understanding Consumer Responses to Personalized Food Products That Resemble People

Freeman Wu, Vanderbilt University, USA
Adriana Samper, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Gavan Fitzsimons, Duke University, USA

Read More

Featured

Q9. Free or Fee? Consumers’ Decision to Pay for the Premium Version of a Music Streaming Service Rather than Using its Free Version

Sebastian Danckwerts, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.