How Does Self-Concept Clarity Influence Happiness in Experiential Settings? the Role of Strangers Versus Friends
In this research, we demonstrate that despite various positive outcomes of having clearly and confidently defined and internally consistent self-beliefs (i.e., self-concept clarity, or SCC), in experiences shared with strangers such as communal tables in cafés, low SCC individuals are happier than high SCC individuals.
Citation:
Ezgi Merdin-Uygur, Gulen Sarial-Abi, Zeynep Gurhan-Canli, and Ozlem Hesapci-Karaca (2018) ,"How Does Self-Concept Clarity Influence Happiness in Experiential Settings? the Role of Strangers Versus Friends", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 106-107.
Authors
Ezgi Merdin-Uygur, Kadir Has University, Turkey
Gulen Sarial-Abi, Bocconi University, Italy
Zeynep Gurhan-Canli, Koc University, Turkey
Ozlem Hesapci-Karaca, Bogazici University, Turkey
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France
Featured
That's Just Plain Creepy: Understanding Consumer Responses to Personalized Food Products That Resemble People
Freeman Wu, Vanderbilt University, USA
Adriana Samper, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Gavan Fitzsimons, Duke University, USA
Featured
Q9. Free or Fee? Consumers’ Decision to Pay for the Premium Version of a Music Streaming Service Rather than Using its Free Version
Sebastian Danckwerts, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University