How Does Self-Concept Clarity Influence Happiness in Experiential Settings? the Role of Strangers Versus Friends

In this research, we demonstrate that despite various positive outcomes of having clearly and confidently defined and internally consistent self-beliefs (i.e., self-concept clarity, or SCC), in experiences shared with strangers such as communal tables in caf├ęs, low SCC individuals are happier than high SCC individuals.



Citation:

Ezgi Merdin-Uygur, Gulen Sarial-Abi, Zeynep Gurhan-Canli, and Ozlem Hesapci-Karaca (2018) ,"How Does Self-Concept Clarity Influence Happiness in Experiential Settings? the Role of Strangers Versus Friends", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 106-107.

Authors

Ezgi Merdin-Uygur, Kadir Has University, Turkey
Gulen Sarial-Abi, Bocconi University, Italy
Zeynep Gurhan-Canli, Koc University, Turkey
Ozlem Hesapci-Karaca, Bogazici University, Turkey



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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