How Does Self-Concept Clarity Influence Happiness in Experiential Settings? the Role of Strangers Versus Friends

In this research, we demonstrate that despite various positive outcomes of having clearly and confidently defined and internally consistent self-beliefs (i.e., self-concept clarity, or SCC), in experiences shared with strangers such as communal tables in caf├ęs, low SCC individuals are happier than high SCC individuals.



Citation:

Ezgi Merdin-Uygur, Gulen Sarial-Abi, Zeynep Gurhan-Canli, and Ozlem Hesapci-Karaca (2018) ,"How Does Self-Concept Clarity Influence Happiness in Experiential Settings? the Role of Strangers Versus Friends", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 106-107.

Authors

Ezgi Merdin-Uygur, Kadir Has University, Turkey
Gulen Sarial-Abi, Bocconi University, Italy
Zeynep Gurhan-Canli, Koc University, Turkey
Ozlem Hesapci-Karaca, Bogazici University, Turkey



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

Easy To Be Selfish: Comparing the Influence of a Social Norm and an Individual Example

Zheshuai Yang, National University of Singapore, Singapore
Yan Zhang, National University of Singapore, Singapore

Read More

Featured

When Taking Action Means Accepting Responsibility: Omission Bias Predicts Reluctance to Vaccinate Due to Greater Anticipated Culpability for Negative Side Effects

Gary Sherman, Stony Brook University
Stacey R Finkelstein, Stony Brook University
Beth Vallen, Vilanova University, USA
Paul M Connell, Stony Brook University
Kristen Feemster, Vaccine Education Center at Children’s Hospital of Philadelphia and University of Pennsylvania, Perelman School of Medicine, USA

Read More

Featured

Losing Fast or Slow? Preferences for Uncertainty Resolution

Kurt P. Munz, New York University, USA
Alixandra Barasch, New York University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.