Give Me Tactile Information, But Only If Not Diagnostic: the Effects of Online Information Sources on Consumers’ Attitude
Using three experiments, we showed that, when a description of the tactile characteristics of the product is provided, the information given by a web-community (vs. a company website) increases consumer’s attitude toward the product because of the higher perception of source’s reliability. This effect is demonstrated for low-touch products.
Citation:
Carmela Donato and Maria Antonietta Raimondo (2018) ,"Give Me Tactile Information, But Only If Not Diagnostic: the Effects of Online Information Sources on Consumers’ Attitude", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 94-95.
Authors
Carmela Donato, LUISS Guido Carli University, Italy
Maria Antonietta Raimondo, University of Calabria, Italy
Volume
E - European Advances in Consumer Research Volume 11 | 2018
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