Hedonism: a Phenomenological Study of Pleasure and Pain in Everyday Ethical Consumption

This research reveals hedonism as interplay between both pleasure and pain, a neglected consideration within every day, and ethical consumption. This gap is addressed by exploring how, when and why ethical consumers experience hedonism during a new consumption project journey.


Stephanie Chamberlain, Debbie Hill, and Deirdre Shaw (2018) ,"Hedonism: a Phenomenological Study of Pleasure and Pain in Everyday Ethical Consumption ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 87-89.


Stephanie Chamberlain, Sheffield Hallam University, UK
Debbie Hill, Sheffield Hallam University, UK
Deirdre Shaw, University of Glasgow, UK


E - European Advances in Consumer Research Volume 11 | 2018

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