Practising Sustainability Unintentionally; an Ethnography of Allotmenteering

This study takes an ethnographic approach to explore how the ordinary, routine processes and practicalities of doing allotmenteering interrelate and overlap with conceptualisations of environmentally responsible consumption. Using a practice-theoretical lens, our ethnographic findings reveal how, through practising allotmenteering, allotmenteers engage in environmentally responsible and sustainable consumption patterns unintentionality.


Charlotte Hadley and Fiona Cheetham (2018) ,"Practising Sustainability Unintentionally; an Ethnography of Allotmenteering", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 85-86.


Charlotte Hadley, University of Huddersfield, UK
Fiona Cheetham, University of Huddersfield, UK


E - European Advances in Consumer Research Volume 11 | 2018

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