The Friluftsliv Effect: the Benefits of Organic Design Aesthetics in Consumer Settings
In three studies we show that constructed environments rich in organic design aesthetics can elicit benefits similar to natural settings: the friluftsliv effect. Organic consumer settings enhance place pleasantness, place affiliation, and create a sense of reverie, which in turn lowers consumer psychic costs.
Erlinde Cornelis, Heather Honea, and Iana Castro (2018) ,"The Friluftsliv Effect: the Benefits of Organic Design Aesthetics in Consumer Settings", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 77-78.
Erlinde Cornelis, San Diego State University, USA
Heather Honea, San Diego State University, USA
Iana Castro, San Diego State University, USA
E - European Advances in Consumer Research Volume 11 | 2018
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