I See You and I See Myself – Communication, Individual Characteristics and Others-View Explaining Choice of Imperfect Products

Selling food which has become ‘imperfect’ for lower prices allows reducing food waste, but little is known about the factors explaining consumer choice behavior. We show the perceived signaling value of choosing perfect/imperfect food through ascriptions to others and analyze the role of store context, communication and individual factors.



Citation:

Jessica Aschemann-Witzel, Ilona E. de Hooge, and Tobias Otterbring (2018) ,"I See You and I See Myself – Communication, Individual Characteristics and Others-View Explaining Choice of Imperfect Products", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 69-69.

Authors

Jessica Aschemann-Witzel, Aarhus University, Denmark
Ilona E. de Hooge, Wageningen University, The Netherlands
Tobias Otterbring, Aarhus University, Denmark



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

Compatibility Theory

Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA

Read More

Featured

E8. Perceptions of Out-Group Members: The Effects of Language Abstraction

Afra Koulaei, University of South-Eastern Norway
Daniela Cristian, City University of London, UK

Read More

Featured

Brand Relationships in a "Post-Fact” World

Luciana Velloso, York University, Canada
Eileen Fischer, York University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.