How to Influence Consumer Food Waste Behavior: Effects of Temporal Distance and Providing Nutritional Information on Consumption Choices and Disposal Behavior

One-third of all edible food for human consumption is wasted. Consumers are the largest contributors, suggesting a mismatch between consumers’ predicted and actual consumption. This paper examines how the temporal distance between consumption decisions and actual consumption influences food waste. Moreover, we investigate the effects of nutrition labelling on disposal.



Citation:

Marit Drijfhout, Jenny van Doorn, and Koert van Ittersum (2018) ,"How to Influence Consumer Food Waste Behavior: Effects of Temporal Distance and Providing Nutritional Information on Consumption Choices and Disposal Behavior", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 63-64.

Authors

Marit Drijfhout, University of Groningen, The Netherlands
Jenny van Doorn, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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