Riches to Rags to “Riches” – Consumers’ Identity (Re-) Construction After Having Overcome a Spell of Poverty

This study explores how German consumers who have overcome a poverty spell draw on and integrate their past selves in different ways into their altered post-poverty transition identities and lifestyles. It identifies two post-poverty archetypal narratives: the ‘redemptive selves’ and the ‘critically reflexive returnees’.



Citation:

Julius Stephan, Kathy Hamilton, and Aliakbar Jafari (2018) ,"Riches to Rags to “Riches” – Consumers’ Identity (Re-) Construction After Having Overcome a Spell of Poverty", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 59-62.

Authors

Julius Stephan, Aston University, UK
Kathy Hamilton, University of Strathclyde, UK
Aliakbar Jafari, University of Strathclyde, UK



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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