Riches to Rags to “Riches” – Consumers’ Identity (Re-) Construction After Having Overcome a Spell of Poverty
This study explores how German consumers who have overcome a poverty spell draw on and integrate their past selves in different ways into their altered post-poverty transition identities and lifestyles. It identifies two post-poverty archetypal narratives: the ‘redemptive selves’ and the ‘critically reflexive returnees’.
Julius Stephan, Kathy Hamilton, and Aliakbar Jafari (2018) ,"Riches to Rags to “Riches” – Consumers’ Identity (Re-) Construction After Having Overcome a Spell of Poverty", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 59-62.
Julius Stephan, Aston University, UK
Kathy Hamilton, University of Strathclyde, UK
Aliakbar Jafari, University of Strathclyde, UK
E - European Advances in Consumer Research Volume 11 | 2018
B8. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study
Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University
Q13. Liquid Consumption From Another Perspective: The Case of “Investomers”
Carina Hoffmann, Heinrich-Heine-University
Lasse Meißner, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University
C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Chen Wang, Drexel University, USA