Trying to Fit In: How Consumers Change to Embody Marketplace Aesthetics
This research explores how consumers come to view their bodies as destabilizers of their practices. Drawing from a netnography and interviews exploring women’s experiences with breast augmentation, I uncover the processes by which consumers change their bodies and better align their practices with marketplace aesthetics.
Citation:
Aphrodite Vlahos, Marcus Phipps, Robin Canniford, and Julie Ozanne (2018) ,"Trying to Fit In: How Consumers Change to Embody Marketplace Aesthetics", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 55-58.
Authors
Aphrodite Vlahos, The University of Melbourne, Australia
Marcus Phipps, The University of Melbourne, Australia
Robin Canniford, The University of Melbourne, Australia
Julie Ozanne, The University of Melbourne, Australia
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Market Structure and Firm Engagement in Divisive Political Issues
Chris Hydock, Georgetown University, USA
Neeru Paharia, Georgetown University, USA
Sean Blair, Georgetown University, USA
Featured
People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making
Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA
Featured
Using multi-methods in behavioral pricing research
Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA