Trying to Fit In: How Consumers Change to Embody Marketplace Aesthetics
This research explores how consumers come to view their bodies as destabilizers of their practices. Drawing from a netnography and interviews exploring women’s experiences with breast augmentation, I uncover the processes by which consumers change their bodies and better align their practices with marketplace aesthetics.
Citation:
Aphrodite Vlahos, Marcus Phipps, Robin Canniford, and Julie Ozanne (2018) ,"Trying to Fit In: How Consumers Change to Embody Marketplace Aesthetics", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 55-58.
Authors
Aphrodite Vlahos, The University of Melbourne, Australia
Marcus Phipps, The University of Melbourne, Australia
Robin Canniford, The University of Melbourne, Australia
Julie Ozanne, The University of Melbourne, Australia
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
A6. “Alexa, let’s make a trade”: Search Behavior, Trust, and Privacy with Voice-Activated Assistants
Weizi Liu, University of Illinois at Urbana-Champaign, USA
David William Ross, University of Illinois at Urbana-Champaign, USA
Kieshana M. Williams-Beeler, University of Illinois at Urbana-Champaign, USA
Yoonah Lee, University of Illinois at Urbana-Champaign, USA
Michelle Renee Nelson, University of Illinois at Urbana-Champaign, USA
Featured
Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases
Iñigo Gallo, IESE Business School
LILY JAMPOL, Queen Mary University of London
Alberto Rampullo, IESE Business School
Thomas Gilovich, Cornell University, USA
Featured
Time-of-Day Effects on Consumers’ Social Media Engagement
Ozum Zor, Rutgers University, USA
Kihyun Hannah Kim, Rutgers University, USA
Ashwani Monga, Rutgers University, USA