Trying to Fit In: How Consumers Change to Embody Marketplace Aesthetics

This research explores how consumers come to view their bodies as destabilizers of their practices. Drawing from a netnography and interviews exploring women’s experiences with breast augmentation, I uncover the processes by which consumers change their bodies and better align their practices with marketplace aesthetics.



Citation:

Aphrodite Vlahos, Marcus Phipps, Robin Canniford, and Julie Ozanne (2018) ,"Trying to Fit In: How Consumers Change to Embody Marketplace Aesthetics", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 55-58.

Authors

Aphrodite Vlahos, The University of Melbourne, Australia
Marcus Phipps, The University of Melbourne, Australia
Robin Canniford, The University of Melbourne, Australia
Julie Ozanne, The University of Melbourne, Australia



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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