Trying to Fit In: How Consumers Change to Embody Marketplace Aesthetics

This research explores how consumers come to view their bodies as destabilizers of their practices. Drawing from a netnography and interviews exploring women’s experiences with breast augmentation, I uncover the processes by which consumers change their bodies and better align their practices with marketplace aesthetics.



Citation:

Aphrodite Vlahos, Marcus Phipps, Robin Canniford, and Julie Ozanne (2018) ,"Trying to Fit In: How Consumers Change to Embody Marketplace Aesthetics", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 55-58.

Authors

Aphrodite Vlahos, The University of Melbourne, Australia
Marcus Phipps, The University of Melbourne, Australia
Robin Canniford, The University of Melbourne, Australia
Julie Ozanne, The University of Melbourne, Australia



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

A6. “Alexa, let’s make a trade”: Search Behavior, Trust, and Privacy with Voice-Activated Assistants

Weizi Liu, University of Illinois at Urbana-Champaign, USA
David William Ross, University of Illinois at Urbana-Champaign, USA
Kieshana M. Williams-Beeler, University of Illinois at Urbana-Champaign, USA
Yoonah Lee, University of Illinois at Urbana-Champaign, USA
Michelle Renee Nelson, University of Illinois at Urbana-Champaign, USA

Read More

Featured

Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases

Iñigo Gallo, IESE Business School
LILY JAMPOL, Queen Mary University of London
Alberto Rampullo, IESE Business School
Thomas Gilovich, Cornell University, USA

Read More

Featured

Time-of-Day Effects on Consumers’ Social Media Engagement

Ozum Zor, Rutgers University, USA
Kihyun Hannah Kim, Rutgers University, USA
Ashwani Monga, Rutgers University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.