Self-Gifting in Interdependent Cultures: Lonely Mothers and Self-Compassion
Self-gifting consumer behavior, due to its nature of focus on self, its compatibility with interdependent cultures had always been questioned. Still, self-gifting is now prevalent in many interdependent cultures. This paper illuminates that self-gifting plays an important role of self-compassion for Japanese mothers feeling isolated from their family members.
Satoko Suzuki and Saori Kanno (2018) ,"Self-Gifting in Interdependent Cultures: Lonely Mothers and Self-Compassion", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 50-54.
Satoko Suzuki, Hitotsubashi University, Japan
Saori Kanno, Komazawa University, Japan
E - European Advances in Consumer Research Volume 11 | 2018
I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?
Trang Thanh Mai, University of Manitoba, Canada
Luming Wang, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Can “Related Articles” Correct Misperceptions from False Information on Social Media?
Yu Ding, Columbia University, USA
Mira Mayrhofer, University of Vienna
Gita Venkataramani Johar, Columbia University, USA
G5. The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry
Daria Erkhova, University of Bern
Elena Ehrensperger, University of Bern
Harley Krohmer, University of Bern
Wayne Hoyer, University of Texas at Austin, USA
John Zhang, University of Pennsylvania, USA