Self-Gifting in Interdependent Cultures: Lonely Mothers and Self-Compassion
Self-gifting consumer behavior, due to its nature of focus on self, its compatibility with interdependent cultures had always been questioned. Still, self-gifting is now prevalent in many interdependent cultures. This paper illuminates that self-gifting plays an important role of self-compassion for Japanese mothers feeling isolated from their family members.
Satoko Suzuki and Saori Kanno (2018) ,"Self-Gifting in Interdependent Cultures: Lonely Mothers and Self-Compassion", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 50-54.
Satoko Suzuki, Hitotsubashi University, Japan
Saori Kanno, Komazawa University, Japan
E - European Advances in Consumer Research Volume 11 | 2018
Featured papersSee More
Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information
Anne Hamby, Hofstra University
David Brinberg, Virginia Tech, USA
‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding
Natalia Drozdova, Norwegian School of Economics and Business Administration, Norway
Inequality and Market (In)efficiency
Serena Hagerty, Harvard Business School, USA
Michael Norton, Harvard Business School, USA