Neural Similarity and Neural Activation Offer Robust Out-Of-Sample Predictions of Video Ratings

Across three studies, we show that endorsement of relationship rituals is associated with greater romantic relationship satisfaction, and that increased commitment to the relationship mediates this positive association. Additionally, we document a critical facet that predicts the psychological impact of relationship rituals: that they are held consensually.



Citation:

Hang-yee Chan, Ale Smidts, and Maarten Boksem (2018) ,"Neural Similarity and Neural Activation Offer Robust Out-Of-Sample Predictions of Video Ratings", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 40-42.

Authors

Hang-yee Chan, Erasmus University Rotterdam, The
Ale Smidts, Erasmus University Rotterdam, The Netherlands
Maarten Boksem, Erasmus University Rotterdam, The Netherlands



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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