Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?



Citation:

Jaewoo Park, Charles Spence, Hiroaki Ishii, and Taku Togawa (2018) ,"Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product? ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 35-29.

Authors

Jaewoo Park, Musashi University, Japan
Charles Spence, University of Oxford, UK
Hiroaki Ishii, Seikei University, Japan
Taku Togawa, Chiba University of Commerce, Japan



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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