Saving For Experiences Versus Material Goods
Consideration of future experiential (vs. material) consumption better encourages consumers to save. In a field experiment with financial-service customers, emphasis on experiential purchases generated greater interest in saving. Further, in two scenario-based experiments, participants allocated more money to saving when considering an aspirational experience, compared to a material good.
Citation:
Masha Ksendzova, Grant Donnelly, and Michael I. Norton (2018) ,"Saving For Experiences Versus Material Goods", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 29-34.
Authors
Masha Ksendzova, Boston University, USA
Grant Donnelly, Harvard University, USA
Michael I. Norton, Harvard University, USA
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Stigma at Every Turn: Exploring Bi+ Consumer Experiences
Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln
Featured
Trust, but Verify: A Multi-level Examination of Online Reviews and Persuasion Knowledge
Martin A. Pyle, Ryerson University
Andrew Smith, Suffolk University
Yanina Chevtchouk, University of Glasgow
Featured
Disgusting? No, just different. Understanding consumer skepticism towards sustainable food innovations
Jan Andre Koch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jan Willem Bolderdijk, University of Groningen, The Netherlands