Saving For Experiences Versus Material Goods

Consideration of future experiential (vs. material) consumption better encourages consumers to save. In a field experiment with financial-service customers, emphasis on experiential purchases generated greater interest in saving. Further, in two scenario-based experiments, participants allocated more money to saving when considering an aspirational experience, compared to a material good.



Citation:

Masha Ksendzova, Grant Donnelly, and Michael I. Norton (2018) ,"Saving For Experiences Versus Material Goods", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 29-34.

Authors

Masha Ksendzova, Boston University, USA
Grant Donnelly, Harvard University, USA
Michael I. Norton, Harvard University, USA



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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