Forgetting to Remember Our Experiences: People Overestimate the Future Salience of Past Personal Events

Consumers value experiences in part because of the memories they create. Yet, we find that consumers systematically overestimate how much they will retrospect about an experience. We propose that consumers are motivated to believe they will frequently talk about experiences, but overestimate the future salience of past experiences.



Citation:

Stephanie Tully and Tom Meyvis (2018) ,"Forgetting to Remember Our Experiences: People Overestimate the Future Salience of Past Personal Events", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 19-23.

Authors

Stephanie Tully, University of Southern California, USA
Tom Meyvis, New York University, USA



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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