“4” Vs. “Four”: the Influence of Number Format on Perceived Magnitude and Product Evaluations
Citation:
Marisabel Romero, Adam W. Craig, Anand Kumar, and Milica Mormann (2018) ,"“4” Vs. “Four”: the Influence of Number Format on Perceived Magnitude and Product Evaluations", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 19-23.
Authors
Marisabel Romero, Colorado State University, USA
Adam W. Craig, University of Kentucky, USA
Anand Kumar, University of South Florida, UK
Milica Mormann, SMU Cox, USA
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Just Let the “New Me” Do It: How Anticipated Temporal Landmarks Cause Procrastination
Minjung Koo, Sungkyunkwan University
Ke Michael Mai, National University of Singapore, Singapore
Hengchen Dai, University of California Los Angeles, USA
Eunyoung Camilla Song, University of Florida, USA
Featured
Doing Good by Buying from a Peer: When and Why Consumers Prefer Peer Economy Purchases
John P. Costello, Ohio State University, USA
Rebecca Walker Reczek, Ohio State University, USA
Featured
The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation
Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University