“4” Vs. “Four”: the Influence of Number Format on Perceived Magnitude and Product Evaluations
Citation:
Marisabel Romero, Adam W. Craig, Anand Kumar, and Milica Mormann (2018) ,"“4” Vs. “Four”: the Influence of Number Format on Perceived Magnitude and Product Evaluations", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 19-23.
Authors
Marisabel Romero, Colorado State University, USA
Adam W. Craig, University of Kentucky, USA
Anand Kumar, University of South Florida, UK
Milica Mormann, SMU Cox, USA
Volume
E - European Advances in Consumer Research Volume 11 | 2018
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