The “Opt-Out” Effect: When the Need to Choose Decreases Donations

Choosing between donation targets is a common practice for donors who donate online. We demonstrate the “opt-out” effect – wherein donors refrain from donating when asked to choose between similar victims. This effect is driven by the fear of making a wrong decision and is attenuated when given a differentiating cue.



Citation:

Danit Ein-Gar, Liat Levontin, and Tehila Kogut (2018) ,"The “Opt-Out” Effect: When the Need to Choose Decreases Donations", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 14-18.

Authors

Danit Ein-Gar, Tel-Aviv University, Israel
Liat Levontin, Technion, Israel Institute of Technology, Israel
Tehila Kogut, Ben-Gurion University of the Negev, Israel



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

B10. Wearing V Neck, Getting More Trust: An Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust

jialiang xu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
chenbo zhong, University of Toronto, Canada

Read More

Featured

H4. Anthropomorphism Moderates the Effect of Ownership on Self Perceptions

Qiang Zhou, University of Texas at San Antonio, USA
Dengfeng Yan, University of Texas at San Antonio, USA

Read More

Featured

N1. The Experiential Advantage in Eudaimonic Well-being – An Experimental Assessment

Aditya Gupta, University of Nebraska-Lincoln
James Gentry, University of Nebraska-Lincoln

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.