Personalized Hardship Sparks Donations From Self-Interested Individuals
Citation:
Stephan Dickert, Enrico Rubaltelli, and Marcus Mayorga (2018) ,"Personalized Hardship Sparks Donations From Self-Interested Individuals", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 14-18.
Authors
Stephan Dickert, Queen Mary University of London, UK
Enrico Rubaltelli, University of Padova, Italy
Marcus Mayorga, Decision Research & University of Oregon, Eugene, OR, USA
Volume
E - European Advances in Consumer Research Volume 11 | 2018
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