Differences in Spending Time and Money: the Case of Charitable Giving

We suggest that one important consideration when donating resources is consumers’ ability to shape how their donations will be utilized, where such ability is desirable and leads to increased donations. Five studies support this proposition, demonstrating that consumers feel more control over their time (vs. money) donations, increasing donation intentions.


John Costello and Selin A. Malkoc (2018) ,"Differences in Spending Time and Money: the Case of Charitable Giving", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 14-18.


John Costello, The Ohio State University, USA
Selin A. Malkoc, The Ohio State University, USA


E - European Advances in Consumer Research Volume 11 | 2018

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