Do Consumers Expect Values to Increase Or Decrease Over Time?
We show that people associate quantity changes with increases—when shown one data point (e.g., this year’s profit) and asked to estimate next year’s profit, consumers expect the estimate to be higher. We report findings from five studies and contribute to the forecasting literature.
Elise Chandon Ince, Rajesh Bagchi, and Gustavo Schneider (2018) ,"Do Consumers Expect Values to Increase Or Decrease Over Time?", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 9-13.
Elise Chandon Ince, University of South Carolina, USA
Rajesh Bagchi, Virgina Tech, USA
Gustavo Schneider, University of South Carolina, USA
E - European Advances in Consumer Research Volume 11 | 2018
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