Frugality: Antecedents, Consequents and Implications For Consumer Welfare

By analyzing the relationship between frugality and its antecedents and consequences, we assume that consumers with high self-control, lower hedonic orientation, and less susceptibility to interpersonal influence are more frugal, have greater tendency to repair their products, and are more satisfied with their lives. We discuss implications for marketing practice.


Letícia Boccomino Marselha and Delane Botelho (2017) ,"Frugality: Antecedents, Consequents and Implications For Consumer Welfare ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 159-160.


Letícia Boccomino Marselha, FGV/EAESP, Brazil
Delane Botelho, EAESP-FGV, Brazil


LA - Latin American Advances in Consumer Research Volume 4 | 2017

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