From Consumption to Meaning: How Fans Consume Star Trek in Brazil

The study sought to understand the construction of consumption meaning of the Star Trek universe by trekkies in Brazil, by consumption metaphors (Holt, 1995). The results show that the choice and purchase of products are online, integration is done in the group, participation is immersion in the Star Trek universe.



Citation:

Franciani F. Galvão, Olga Maria C. Pépece, and Luciano Mota (2017) ,"From Consumption to Meaning: How Fans Consume Star Trek in Brazil ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 154-154.

Authors

Franciani F. Galvão, Universidade Estadual de Maringá, Brasil
Olga Maria C. Pépece, Universidade Estadual de Maringá, Brasil
Luciano Mota, Universidade Estadual de Maringá, Brasil



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



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