From Consumption to Meaning: How Fans Consume Star Trek in Brazil

The study sought to understand the construction of consumption meaning of the Star Trek universe by trekkies in Brazil, by consumption metaphors (Holt, 1995). The results show that the choice and purchase of products are online, integration is done in the group, participation is immersion in the Star Trek universe.



Citation:

Franciani F. Galvão, Olga Maria C. Pépece, and Luciano Mota (2017) ,"From Consumption to Meaning: How Fans Consume Star Trek in Brazil ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 154-154.

Authors

Franciani F. Galvão, Universidade Estadual de Maringá, Brasil
Olga Maria C. Pépece, Universidade Estadual de Maringá, Brasil
Luciano Mota, Universidade Estadual de Maringá, Brasil



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



Share Proceeding

Featured papers

See More

Featured

J7. Alienation from Ourselves, Alienation from Our Products: A Carry-over Effect of Self-alienation on Self-possession Connection

(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Amy Dalton, Hong Kong University of Science and Technology

Read More

Featured

F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers

Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada

Read More

Featured

The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals

Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.