What Are You Hungry For? An Analysis of Conditioning Stimuli of Meat-Eating Predisposition

This research investigates the motivations for the reduction of meat consumption; it tests the stimuli that deal with health, environment, suffering and the right of animals to verify consumption behaviors. The results indicate that the environmental and legal appeal influence the predisposition to eat meat.



Citation:

Stephanie Barboza, Diana Carvalho, and Adriana Bastos (2017) ,"What Are You Hungry For? An Analysis of Conditioning Stimuli of Meat-Eating Predisposition", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 148-149.

Authors

Stephanie Barboza, Universidade Federal da Paraíba, Brazil
Diana Carvalho, Universidade Federal da Paraíba, Brazil
Adriana Bastos, Fundação Getulio Vargas, Brazil



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



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