Tradition and Sacralization: When the Profane Aspects of a Street Fair Makes It Sacred

This paper aimed to identify the profane and sacred aspects of the Fruit and Vegetable Fair of Caruaru, their relations and the process of sacralization that makes this street fair a Brazilian immaterial cultural patrimony. To understand this phenomenon, a qualitative study was conducted through semi-structured interviews with consumers



Citation:

Marianny Silva, Salomão De Farias, and Polyanna Do Nascimento (2017) ,"Tradition and Sacralization: When the Profane Aspects of a Street Fair Makes It Sacred ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 144-147.

Authors

Marianny Silva, Federal University of Pernambuco (UFPE), Brazil
Salomão De Farias, Federal University of Pernambuco (UFPE), Brazil
Polyanna Do Nascimento, Federal University of Pernambuco (UFPE), Brazil



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



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