Tradition and Sacralization: When the Profane Aspects of a Street Fair Makes It Sacred

This paper aimed to identify the profane and sacred aspects of the Fruit and Vegetable Fair of Caruaru, their relations and the process of sacralization that makes this street fair a Brazilian immaterial cultural patrimony. To understand this phenomenon, a qualitative study was conducted through semi-structured interviews with consumers



Citation:

Marianny Silva, Salomão De Farias, and Polyanna Do Nascimento (2017) ,"Tradition and Sacralization: When the Profane Aspects of a Street Fair Makes It Sacred ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 144-147.

Authors

Marianny Silva, Federal University of Pernambuco (UFPE), Brazil
Salomão De Farias, Federal University of Pernambuco (UFPE), Brazil
Polyanna Do Nascimento, Federal University of Pernambuco (UFPE), Brazil



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



Share Proceeding

Featured papers

See More

Featured

When Taking Action Means Accepting Responsibility: Omission Bias Predicts Reluctance to Vaccinate Due to Greater Anticipated Culpability for Negative Side Effects

Gary Sherman, Stony Brook University
Stacey R Finkelstein, Stony Brook University
Beth Vallen, Vilanova University, USA
Paul M Connell, Stony Brook University
Kristen Feemster, Vaccine Education Center at Children’s Hospital of Philadelphia and University of Pennsylvania, Perelman School of Medicine, USA

Read More

Featured

A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement

Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
Tania Modesto Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP)

Read More

Featured

Powerful Buy Time: Why Social Power Leads to Prioritizing Time over Money

Myungjin Chung, University of Texas at Arlington
Ritesh Saini, University of Texas at Arlington

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.