Diving and Sustainability: Does the Consumer Perceive Sacrifice in This Experience?

This article aims to analyze the sacrifice in diving experience. This study adopts an interpretative approach, conducted through semi-structured interviews with informants from Italy, Netherlands and Brazil. Results suggest that the sacrifices and sustainability relationship in diving is associated with the abdication of resources, as: recreation, time, comfort and money.



Citation:

Polyanna Do Nascimento and Salomão De Farias (2017) ,"Diving and Sustainability: Does the Consumer Perceive Sacrifice in This Experience? ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 142-143.

Authors

Polyanna Do Nascimento, Federal University of Pernambuco (UFPE), Brazil
Salomão De Farias, Federal University of Pernambuco (UFPE), Brazil



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



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